Have you ever tried to explain Google to someone who doesn’t know what it is? This happened to me a few days ago with a neighbor girl, barely 10, who asked me, « What’s a search engine? » I didn’t want to get deep into technology so I didn’t tell her anything about the algorithm these services use to organize information, nor did I talk about the « spiders » that travel the entire web to search sites and much less of the race for positions on their lists, which obsesses so many. Instead, I explained it to her with a reference she could understand: « Google is like the magic mirror in fairy tales. You can ask it what you want and it will give you thousands of possible answers. »
Last night, Google knocked on our door. This isn’t a metaphor, the searcher came to find us. There were several representatives of the most popular of the search engines, peering into our lives and work. Faced with them, we couldn’t resort to so-called text tags, « keywords » and strict page ranks. These were human being, giving big hugs, laughing and curiously exploring the home of our technological inventions and our hairless dog. Jared Cohen, Brett Perlmutter and Dan Keyserling cheerfully climbed to the fourteenth floor of our building and shared with us our journalistic endeavor lacking in Internet, but with a strong commitment to today’s Cuban reality.
I asked if they had connected to the web from any public place. « Slow, very slow »… they explained. Then we started talking about the future, their commitment to Cuban internauts and the relief of knowing they were aware of the information difficulties we are facing on the island. Before that we had talked with Eric Schmidt and understood that something of the sharpness of his eyes and the certainty of his words could already be guessed in the simple wisdom of Google’s homepage.
It was a technological night without technology. No one took out their cellphones to check the web — it’s not possible in Cuba — and it didn’t occur to anyone to show us the latest doodle, nor to tell us in figures the scale of the company in which they work. We had the immense good fortune of standing in front of the magic mirror, but we didn’t ask questions nor did we want answers, we just described who we are and where we are going.
Google Comes to Havana!